Missed-Call Text-Back

Never lose a lead to an unanswered phone call again

Automatically text callers the moment you miss their call, so they don't hang up and call your competitor next.

A missed call is one of the most expensive silent failures in a service business — the caller usually just tries the next name on their list. MsgHealth forwards incoming calls to your real phone, and the instant one goes unanswered, sends the caller a text automatically.

The default message points them straight to your booking link, but the template is fully editable. And because the text-back goes through the same send pipeline as every other MsgHealth message, it counts against your plan limits, respects opt-outs, and never fires during quiet hours (the call still forwards — only the text is held).

Every missed-call text-back lands in your unified SMS inbox, so if the caller replies, you see it right alongside every other conversation.

What you get

  • Automatic SMS the moment a call goes unanswered or busy
  • Editable message template with a live preview
  • Quiet-hours aware — the call still forwards at any hour, but texts hold until 9am
  • Skips texting a client you've already got an active conversation with in the last hour, so you don't double-text
  • Every text-back logs into your SMS inbox like any other conversation

An estimated 60%+ of missed service-business calls never call back — a text-back is a second chance most tools skip.

How it works

1

Point your Twilio voice webhook at MsgHealth

A one-time setup step, documented directly in the settings panel.

2

Set your forwarding number

Calls ring through to your real phone first, same as normal.

3

Customize the text-back template

Edit the default message and preview exactly what a caller will receive.

4

Turn it on

From then on, every missed call gets an automatic, compliant text-back.

Frequently asked questions

See it working in your business.

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