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MsgHealth is an all-in-one client retention CRM for service businesses like salons, spas, barbershops, gyms, med-spas, and home-service companies. It gives every client a 0–100 health score, predicts who is about to stop booking, and automatically sends the retention texts, appointment reminders, review requests, and win-back offers that bring them back. Online booking, payments, invoicing, and marketing tools are included.

MsgHealth costs $50/month for Starter, $109/month for Pro, and $279/month for Enterprise. Every plan includes unlimited clients, month-to-month billing with no contract, and 50% off the first month. A Pay-Per-Use Wallet plan is also available: a one-time $279 activation that unlocks every feature, then $0.04 per text, $1.00 per Voice AI minute, and about $0.05 per AI action, with bonus credit on top-ups over $100. Card payments collected through MsgHealth carry a 2% platform fee plus standard card-processing fees.

Yes. MsgHealth Voice AI is a 24/7 AI phone receptionist that answers calls, books appointments into your calendar, answers common questions about hours and pricing, and takes messages. It's included on the $279/month Enterprise plan and billed at $1.00 per minute on the Pay-Per-Use Wallet plan. Every plan from Pro up also texts back missed callers automatically.

MsgHealth includes AI churn-risk predictions, an AI Business Analyst that answers plain-English questions about your own sales and client data, Conversation AI that drafts or sends replies to client texts, Content AI for marketing copy and social posts, and AI replies to Google reviews — all on Pro ($109/month) and above. Enterprise adds a 24/7 Voice AI phone receptionist.

Booking apps focus on scheduling and payments; MsgHealth includes online booking too, but its core is predicting and preventing client churn. It scores every client's risk in real time, texts at-risk clients a personalized rebooking message before they lapse, and tracks the revenue it recovers. MsgHealth doesn't run a public client-discovery marketplace, so businesses that rely on marketplace bookings sometimes use both.

Yes. MsgHealth covers the CRM, pipelines, automations, SMS and email marketing, landing pages, reviews, and white-label agency tools service businesses typically use GoHighLevel for, but it's built around appointment-based businesses: online booking, client health scores, churn prediction, and field-service dispatch come built in rather than assembled from templates.

The most effective combination is spotting at-risk clients early, texting them a personal rebooking offer, and confirming every appointment. MsgHealth automates all three: it flags clients whose visit gap is longer than usual, sends a personalized retention text, and sends automatic reminders the day before (plus optional same-day reminders). Deposits and prepaid time slots cut no-shows further.

A client health score is a 0–100 rating of how likely a client is to keep booking. MsgHealth calculates it in real time from each client's own booking cadence, time since last visit, response patterns, and visit history. Scores below 70 are flagged as at-risk and below 40 as high priority, so you know exactly who to contact first.

Yes. Every MsgHealth plan includes a branded online booking page and an embeddable booking widget for your website, Instagram bio, or Google Business Profile. Clients pick a service and time, get an instant confirmation text, and receive automatic reminders; you can require a deposit at booking and run a waitlist when you're full.

Export your client list as a CSV from your current software and import it into MsgHealth, or connect Square, Vagaro, Mindbody, or Google Calendar to bring clients and booking history over automatically. Most businesses finish setup in under 15 minutes, and health scoring starts as soon as the first client is added.

Yes. MsgHealth's Dispatch Board assigns jobs to one or more technicians, optimizes daily routes, and texts clients when their tech is on the way. Pro adds job costing, purchase orders, change orders, progress billing, and QuickBooks Online sync, so you can see whether every job is profitable.

MsgHealth includes 300 texts per month on Starter, 1,000 on Pro, and 2,500 on Enterprise. On Starter and Pro, extra texts cost $0.033 each on your monthly bill (capped at 1,000 extra per month, and you can turn overage off). On Enterprise and Pay-Per-Use, they draw $0.04 each from a prepaid wallet.

Go to Settings → Billing in MsgHealth. You can upgrade, downgrade, or switch plans at any time: upgrades take effect immediately with a prorated charge, and downgrades apply at the end of your billing cycle. Clients are unlimited on every plan, so you never lose client records by downgrading.

Go to Settings → Billing → Cancel Subscription. There's no contract or cancellation fee; access continues until the end of your paid period, and your data is kept for 90 days so you can export it or reactivate.

Yes. MsgHealth encrypts all traffic in transit and all data at rest, isolates each business's data so no other account can see it, never stores full card numbers, and adds a second layer of encryption to especially sensitive fields like worker tax IDs. Enterprise plans include audit logs of sign-ins, exports, and settings changes.