Plans, pricing, and billing

Everything you need to know about MsgHealth plans — what's included, how to upgrade, how to cancel, and how your billing works.

Updated

Plan comparison

Starter

$50/mo

Unlimited clients

300 SMS/mo

  • 50% off first month
  • Booking, invoicing & payments
  • SMS reminders & retention offers
  • Broadcast campaigns & automations
  • Loyalty & rewards
  • Standard reporting
  • No-show protection
  • Unlimited services
  • Embeddable booking widget
  • CSV data export

Pro

$109/mo

Unlimited clients

1,000 SMS/mo

  • 50% off first month
  • Everything in Starter
  • AI churn predictions & AI Business Analyst
  • Advanced Revenue Analytics: forecasting, PDF reports & custom report builder
  • CRM pipeline & AI insights
  • Accountant (taxes, 1099/W2, expenses)
  • Video calls & missed-call text-back
  • Custom SMS templates
  • Team seats (up to 3)

Enterprise

$279/mo

Unlimited

2,500 SMS/mo

  • 50% off first month
  • Everything in Pro
  • Voice AI & call workflows
  • White-label branding
  • Multi-location management
  • Unlimited team seats
  • Waitlist management
  • Custom Reporting & Webhooks: pinnable analytics + developer API access

How billing works

Monthly billing

All plans are billed monthly on the date you first upgraded. For example, if you upgrade on the 15th, you'll be charged on the 15th of each month. You can cancel before the next renewal date to avoid being charged.

Proration on upgrades

When you upgrade mid-cycle, you're charged only for the remaining days at the new rate. The math is automatic — you'll see the exact prorated amount before confirming any plan change.

Annual billing discount

Annual billing (2 months free / 20% discount) is coming soon. All plans are currently billed monthly only.

Failed payments

If a payment fails, we'll retry 3 times over 7 days and email you each time. After 7 days without payment, your account loses access to paid features until billing is resolved.

Start now — 50% off your first month

50% off your first month on every plan. Cancel anytime.

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Billing questions

How does the first-month discount work?

You're charged 50% off your plan's price the moment you complete checkout, then billed at the full rate starting your second month. Cancel anytime before your next billing date at no further cost.

Can I upgrade mid-billing cycle?

Yes. When you upgrade, the new plan takes effect immediately and you're charged a prorated amount for the remaining days in your current billing cycle. Your next full charge will be at the new plan rate.

What happens when I downgrade?

Downgrades take effect at the end of your current billing period. Until then, you keep access to your current plan's features. Client capacity is unlimited on every plan, so downgrading never requires archiving clients — you'll just lose access to the higher tier's features (like AI predictions, automations, or Voice AI).

How do I cancel my subscription?

Go to Settings → Billing → Cancel Subscription. Your access continues until the end of your paid period. After that, your account loses access to paid features until you resubscribe. Your data is retained for 90 days after cancellation so you can export it or reactivate.

Is there a long-term contract?

No. All plans are month-to-month with no long-term commitment. You can cancel anytime. Annual billing (at a 20% discount) is coming soon but not available yet.

How do I get a receipt or invoice?

Invoices are automatically emailed after each charge. You can also download past invoices at any time from Settings → Billing → Invoice History.

What payment methods do you accept?

We accept all major credit and debit cards (Visa, Mastercard, American Express, Discover) processed securely by our PCI-compliant payment processor. We do not accept PayPal or bank transfers at this time.

How do I export my data before cancelling?

Go to Contacts → Export CSV to export your client list at any time on any paid plan. Pro and Enterprise plans also get PDF exports and a custom report builder for booking, revenue, and health-history views. We recommend exporting before your account downgrades.

What happens if I need more SMS than my plan includes?

You don't have to stop texting when you hit your monthly allowance. On Starter and Pro, extra texts are billed at $0.033 each on your next monthly invoice, capped at 1,000 extra texts per month so a runaway campaign can't create a surprise bill. You can turn overage off anytime in the SMS Usage card under Settings → Billing, and sends then stop at your limit. On Enterprise and the Pay-Per-Use Wallet plan, extra texts draw $0.04 each from your prepaid wallet. You can also upgrade to a higher plan for a larger included allowance.

What is MsgHealth's refund policy?

Subscription charges are non-refundable, but you can cancel at any time to stop future billing — your access continues through the end of the paid period. If you believe you were charged in error, email support@msghealth.net and we'll review it.

Does MsgHealth charge a fee on payments I collect from clients?

Yes. Card payments you collect from clients through MsgHealth — invoices, deposits, Text2Pay links, POS and Tap2Pay — carry a 2% MsgHealth platform fee, in addition to standard card-processing fees. There's no fee on bookings themselves, no marketplace commission on new clients, and no fee if you collect payment outside MsgHealth.

How does the Pay-Per-Use Wallet plan work?

Instead of a monthly subscription, you pay a one-time $279 activation that unlocks every Enterprise feature, then usage draws from a prepaid wallet: $0.04 per text message, $1.00 per Voice AI minute, and about $0.05 per AI action. Top up any amount whenever you like, or set an automatic recurring top-up. Bigger top-ups earn bonus credit: 25% extra on top-ups over $100, and 50% extra at $250 or more. It's a good fit for seasonal or low-volume businesses that want full features without a fixed monthly bill.

Is MsgHealth cheaper than other salon, spa, or field-service software?

MsgHealth replaces several separate tools — online booking, SMS marketing, review management, invoicing and payments, CRM, and retention analytics — in one plan starting at $50/month with unlimited clients, so compare it against the combined cost of the separate tools you use today. Our comparison pages break that down for popular alternatives.

Which plan is right for my business?

Starter suits solo operators just getting started with SMS retention. Pro is the most popular plan — it adds AI churn predictions, custom SMS templates, and up to 3 team seats. Enterprise is built for multi-location businesses or agencies that need unlimited team seats, bulk campaigns, and custom reporting with webhook/API access.

Still having trouble?

Reach out with an in-depth description of your issue and our team will get back to you within a few hours on business days.

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